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Moj: Micro-Influencers & Content In Regional Languages To Be The Next Big Thing
In 2022, 1.2 crore monthly active creators created over 75 crore videos on Moj
ShareChat’s Virtual Gifting Feature Generates $50 Million Annually
The local language social media network, owned by Mohalla Tech, has over 180 million monthly active users in the country. It launched the in-app virtual gifting feature in September 2020 as one of the various revenue models that the company aimed to monetise.
Social 2.0 Paving The Path For A Robust Creator Ecosystem
With time, social media users have become more aware of the cost of using free and open social media platforms. Not wanting their data shared, user sought greater transparency and data privacy. This culminated in Social 2.0, where privacy has become a primary focus.