ShareChat launches WhatsApp Branded Shares in beta for advertisers

It’s common for social media users to share posts and videos with their friends and family on WhatsApp. Now, regional language social media player ShareChat is looking to monetise this habit with a new feature, ‘Branded Shares’.
The new feature allows advertisers to append their ad with the content every time a post from ShareChat or Moj is shared on WhatsApp.

“The core behaviour of users coming on ShareChat is that they look at their favourite content and in one click, they share it to their WhatsApp groups,” said Gaurav Jain, head of emerging business at ShareChat and Moj, which are among the biggest language first video platforms. “Now, for the first time, we have opened this up for monetisation."

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