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Marketers not sure how to use short-form video platforms to build brands: Gaurav Jain, Moj and ShareChat

28 November 2023

Gaurav Jain, CBO, Moj and ShareChat, spoke about the short-form video platform’s journey, its monetisation strategies, key user insights and more.

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Gaurav Jain, chief business officer, ShareChat and Moj stated, "Advertising will remain our very big focus because we believe that with the consumer base we have, we can offer a lot of it to advertisers of all sizes in the country. We also have a micro-transactions business in which users of Moj can show their gratitude to their influencers by giving them a token. We as a platform charge some platform fees so that is another source of monetisation."

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