PLEASE DISABLE THE AD-BLOCKER TO CONTINUE
Advertise on ShareChat Ads

The perpetual challenge of making fair AI models for a social media platform

14 October 2020

Bias is often believed to be the major risk associated with Artificial Intelligence. But it is not the system and algorithms that create bias itself but how the creators of algorithms define fairness for the systems. While this bias could lead an AI-based system rejecting someone’s loan application for the BFSI industry, for social media platforms, bias in AI would lead to not showing the content the users are interested to consume.

event cover

Bias is often believed to be the major risk associated with Artificial Intelligence. But it is not the system and algorithms that create bias itself but how the creators of algorithms define fairness for the systems. While this bias could lead an AI-based system rejecting someone’s loan application for the BFSI industry, for social media platforms, bias in AI would lead to not showing the content the users are interested to consume.
For a native Indian social media platform, ShareChat, available in 15 different languages, the challenge is to make the created content accessible to the ones who are interested to consume it. Since ShareChat does not work on a following-based model but delivers a completely AI-driven content feed, Debdoot Mukherjee, Vice President- AI, ShareChat feels that the product and business are only as good as how closely they are able to assess what content the user will be interested in and serve it at the right time. Since all of this happens through AI, it makes AI core to the entire business of ShareChat.

To know more, CLICK HERE

More in News

Social Media Is The Biggest Purchase Influencer During Festivals: Report

Social media platform ShareChat has released a report capturing the interests and spending pattern of Bharat for the festive season.

30 September 2022

Read More

Personalisation Powered By AI Is The Mainstay Of Social Media 2.0

AI in social media is projected to grow from $633 million in 2018 to more than $2.1 billion by 2023.

9 September 2022

Read More
sharechat-business-logo

Follow Us

Why ShareChat Ads

Ad Credits

Research and Insights

MasterClass Hub

FAQ

Podcast Hub

Blogs

Events

News

Success Stories

ShareChat Ads Regulated & Prohibited Content Policy
SCROLL UP
scrollup
Copyright © 2021 Mohalla Tech Private Limited.