Advertise on ShareChat Ads

The perpetual challenge of making fair AI models for a social media platform

14 October 2020

Bias is often believed to be the major risk associated with Artificial Intelligence. But it is not the system and algorithms that create bias itself but how the creators of algorithms define fairness for the systems. While this bias could lead an AI-based system rejecting someone’s loan application for the BFSI industry, for social media platforms, bias in AI would lead to not showing the content the users are interested to consume.

event cover

Bias is often believed to be the major risk associated with Artificial Intelligence. But it is not the system and algorithms that create bias itself but how the creators of algorithms define fairness for the systems. While this bias could lead an AI-based system rejecting someone’s loan application for the BFSI industry, for social media platforms, bias in AI would lead to not showing the content the users are interested to consume.
For a native Indian social media platform, ShareChat, available in 15 different languages, the challenge is to make the created content accessible to the ones who are interested to consume it. Since ShareChat does not work on a following-based model but delivers a completely AI-driven content feed, Debdoot Mukherjee, Vice President- AI, ShareChat feels that the product and business are only as good as how closely they are able to assess what content the user will be interested in and serve it at the right time. Since all of this happens through AI, it makes AI core to the entire business of ShareChat.

To know more, CLICK HERE

More in News

e4m Video Story: We already work with top 200 advertisers, now expanding base to next 2,000: Udit Sharma

In an exclusive chat with e4m, ShareChat CRO Udit Sharma shares a glimpse of the platform’s business strategy, revenue growth and expansion plans

3 May 2023

Read More

“Medium and small-sized businesses are also advertising on Moj and not just big brands”: Gaurav Jain, Head of Emerging Business, ShareChat and Moj

Gaurav Jain, Head of Emerging Business, ShareChat and Moj speaks to MI in an exclusive interaction. Fascinated by technology, Gaurav opens up about the short video content industry and its growth since the pandemic. He also tells us about the creator economy on both social platforms, ShareChat and Moj.

17 April 2023

Read More