Social 2.0 Paving The Path For A Robust Creator Ecosystem

5 September 2022

With time, social media users have become more aware of the cost of using free and open social media platforms. Not wanting their data shared, user sought greater transparency and data privacy. This culminated in Social 2.0, where privacy has become a primary focus.

By Ajit Varghese,

CCO, ShareChat & Moj

Win-win for creators
For content creators, Social 2.0 offers greater flexibility in creating content. There are several other advantages, the most important of which is a direct relationship between creators and their followers. Creators are now free to publish what they genuinely believe in and what their followers are looking for. They can break free from conforming to popular taste or advertising-based models. This translates to more control over their content and its pricing. Being free to price their creations allows for market discovery at the best price.

To gain more valuable insights on Social 2.0, CLICK HERE

Marketers not sure how to use short-form video platforms to build brands: Gaurav Jain, Moj and ShareChat

Gaurav Jain, CBO, Moj and ShareChat, spoke about the short-form video platform’s journey, its monetisation strategies, key user insights and more.

28 November 2023

ShareChat owner aims to double ad revenue in 2023

Mumbai: Google and Twitter-backed Mohalla Tech, which owns social media and short-video platforms ShareChat and Moj, is looking to double its advertising revenue in 2023 on the back of diversifying its advertiser base by attracting not just large corporate clients but also small and medium businesses (SMBs), said chief revenue officer Udit Sharma.