Snap has partnered with ShareChat’s Moj app to integrate its Camera Kit into the Indian app as the American social giant looks to accelerate its growth in the world’s second-largest internet market.
This is the first time Snap has partnered with an Indian firm for its Camera Kit technology, which unlocks a range of augmented reality features, the two companies said. (Snap has partnered with a handful of firms, including Triller, for Camera Kit globally.)
Moj creators will be able to use Snap’s AR technology from within the app, while some of the lenses their creators produce will be made available to Snap users, executives with the firms told TechCrunch in an interview.
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