Short videos and social media influence 60 per cent of young India's purchase decisions: Survey

31 March 2023

Moj's report "Getting Young India Right" finds that short videos and social media heavily influence purchase decisions for 60% of young Indians. Seventy seven per cent spend most of their time watching short videos, with mobile phones and apparel being the top purchases.

Short video social community Moj released a report titled 'Getting Young India Right'. The survey aimed to unravel young India's content preferences and purchasing power.
The report finds that over 77 per cent of young India spend most of their time watching short videos, followed by 16 per cent on news and entertainment channels and seven per cent on television and OTT.

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