Short videos and social media influence 60 per cent of young India's purchase decisions: Survey

31 March 2023

Moj's report "Getting Young India Right" finds that short videos and social media heavily influence purchase decisions for 60% of young Indians. Seventy seven per cent spend most of their time watching short videos, with mobile phones and apparel being the top purchases.

Short video social community Moj released a report titled 'Getting Young India Right'. The survey aimed to unravel young India's content preferences and purchasing power.
The report finds that over 77 per cent of young India spend most of their time watching short videos, followed by 16 per cent on news and entertainment channels and seven per cent on television and OTT.

To read full story, CLICK HERE

Marketers not sure how to use short-form video platforms to build brands: Gaurav Jain, Moj and ShareChat

Gaurav Jain, CBO, Moj and ShareChat, spoke about the short-form video platform’s journey, its monetisation strategies, key user insights and more.

28 November 2023

ShareChat owner aims to double ad revenue in 2023

Mumbai: Google and Twitter-backed Mohalla Tech, which owns social media and short-video platforms ShareChat and Moj, is looking to double its advertising revenue in 2023 on the back of diversifying its advertiser base by attracting not just large corporate clients but also small and medium businesses (SMBs), said chief revenue officer Udit Sharma.