Indian social media platform Sharechat has been the talk of the town for its reach crossing the language barriers, its investments and acquisitions, and now, going after the short video market with its latest offering Moj. And at the heart of it all, lies its bets on technology to grow further.
In an interview with Business Insider, Debdoot Mukherjee, Sharechat’s Vice President, Artificial Intelligence, talks about how the platform is leveraging tech and standing out when compared to the social media platforms of the West.
Tailor-made for India
India is a huge market for the world’s biggest social media platforms – Facebook, Twitter, Instagram and others. However, Mukherjee believes that the social media platforms of the West are limited to the ‘first-generation Internet user’ of India.
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