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ShareChat’s Moj uses AI and ML to understand the kind of content creators consume

20 August 2020

The short video space is booming with new entrants coming up every passing day. Popular social media platform ShareChat enters the space with Moj with a clear eye on recreating the success of TikTok.

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The short video space is booming with new entrants coming up every passing day. Popular social media platform ShareChat enters the space with Moj with a clear eye on recreating the success of TikTok. “We have seen an opportunity and addressed the market considering the content vacuum created,” Farid Ahsan, Co-Founder, and COO, ShareChat and Moj told indianexpress.com.

The beta version of Moj was released soon after the government of India banned Tiktok in the country for security reasons. The official version of Moj is available on Google Play Store since the beginning of July and has consistently ranked among the top apps on the app store. In just a month, the ShareChat-owned short video platform has achieved over 50 million monthly active users. The app is also available on Apple’s App Store.

ShareChat is one of the most popular made in India social media platforms with millions of users on board. After the huge success of ShareChat, the company wants to try its hands in the short video space with its new platform Moj. “The platform is for users who prefer to have snackable short videos for quick delight and fun,” Ahsan said. While ShareChat is targeted mostly at regional language users, Moj wants to serve users globally as well.

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