ShareChat, the social sharing platform that caters to users across 15 Indian languages, is leaning on artificial intelligence (AI) based solutions to expand its user base among the non- English speaking population. No wonder that the company got on the radar of the big guns like Google, which reportedly sought an acquisition.
The company, which found itself in a good space following the federal government's ban on Chinese brand TikTok earlier this year, believes that it is ideally placed to deliver solutions to the second generation of internet users in the country. "This is the generation that got on to the web when data became affordable and are largely non-English speaking," says Debdoot Mukherjee, ShareChat's vice president, who manages their data science team and AI initiatives.
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