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Personalisation Powered By AI Is The Mainstay Of Social Media 2.0

9 September 2022

AI in social media is projected to grow from $633 million in 2018 to more than $2.1 billion by 2023.

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By Ajit Varghese,

CCO, ShareChat & Moj

We’ll see crucial movements in AI and personalisation. These would include content recommendation engines being vital for personalisation. Platforms which rely heavily on User Generated Content (UGC) will invest in significant improvements to their recommendations. The recommendation engine market is poised to reach $12.03 billion by 2025. This figure is up from $1.14 billion in 2018, resulting in a CAGR of 32.39% between 2020 and 2025.

Brands, creators and users alike will congregate on Social 2.0 platforms which enable personalised experiences without compromising data privacy. Creators, specifically, are transforming social media platforms into content gateways for audiences by aggregating loyal communities and monetising their content while sustaining trust.

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