With the emergence of social media, influencers are playing a key role in shaping a brand’s image and positioning. Besides giving access to the millennials and Gen Z consumers, influencer marketing also enhances brand awareness, expands reach, promotes emotional brand messaging, enhances ROI and Bottom Line, and builds credibility and trust.
Sharing more about D2C brands moving towards influencer marketing, was Udit Sharma, Chief Revenue Officer, ShareChat & Moj.
To read full story, CLICK HERE
