ShareChat released its 2020 year-end UGC Trends Report, highlighting key conversations and content drivers as reflected in the content shared on the platform. The content consumption patterns that have emerged during 2020 as divulged by ShareChat’s 160 million, monthly active strong user community.
In 2020 amidst a global pandemic, ShareChat users uploaded over 750 million user-generated pieces of content, resulting in 24 billion WhatsApp shares. Hindi users led content creation with 26% contribution while the Tamil users led WhatsApp shares with 24%.
Covid-19 induced lockdown and physical distancing impacted the community’s behaviour on the platform, as users engaged more on ShareChat during and post the lockdown. The average user time spent daily on the platform increased from 24 minutes pre-lockdown to 31 minutes post the lockdown.
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