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Mountain Dew's 'conquer with courage' campaign breaks record on MOJ

17 April 2023

As part of the initiative, Mountain Dew® partnered with Moj, India's largest short video app, for its 'Conquer with Courage' campaign, which promotes the brand's legendary #DarrKeAageJeetHai philosophy

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As part of the initiative, Mountain Dew® partnered with Moj, India's largest short video app, for its 'Conquer with Courage' campaign, which promotes the brand's legendary #DarrKeAageJeetHai philosophy. During the 50-day campaign, more than 200 popular Moj creators were featured, resulting in the hashtag receiving the highest user participation ever recorded.

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