Mountain Dew's 'conquer with courage' campaign breaks record on MOJ

17 April 2023

As part of the initiative, Mountain Dew® partnered with Moj, India's largest short video app, for its 'Conquer with Courage' campaign, which promotes the brand's legendary #DarrKeAageJeetHai philosophy. During the 50-day campaign, more than 200 popular Moj creators were featured, resulting in the hashtag receiving the highest user participation ever recorded.

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e4m Video Story: We already work with top 200 advertisers, now expanding base to next 2,000: Udit Sharma

In an exclusive chat with e4m, ShareChat CRO Udit Sharma shares a glimpse of the platform’s business strategy, revenue growth and expansion plans

3 May 2023

“Medium and small-sized businesses are also advertising on Moj and not just big brands”: Gaurav Jain, Head of Emerging Business, ShareChat and Moj

Gaurav Jain, Head of Emerging Business, ShareChat and Moj speaks to MI in an exclusive interaction. Fascinated by technology, Gaurav opens up about the short video content industry and its growth since the pandemic. He also tells us about the creator economy on both social platforms, ShareChat and Moj.