PLEASE DISABLE THE AD-BLOCKER TO CONTINUE
Advertise on ShareChat Ads

Most of our community prefers watching short videos that are less than 30 seconds: Shashank Shekhar

30 June 2022

Shashank Shekhar, ShareChat &Moj speaks about the INR 900-crore content creators’ economy, content consumption trends beyond the metros, and more.

event cover

In the backdrop of World Social Media Day, Shashank Shekhar, Senior Director, Content Strategy & Operations, ShareChat and Moj, gets in conversation with Social Samosa. Shekhar shares how the Indian creator economy has expanded to an INR 900-crore business, how short-form videos are performing well, and the increase in content consumption in Indic languages. 

Edited Excerpts:

As World Social Media Day approaches, how do you think the role of social media has changed in the Indian users’ lives? Especially in the Tier II & III cities?

There has been a fundamental shift in the media consumption habits of Indian consumers as they are looking for variety, contextual relevance, and quick delivery of content. The pandemic has acted as a further catalyst in this shift. Social media has become a critical platform for consuming content for users across various geographies and demographics in our country. With the increasing internet penetration and access to language-enabled devices and platforms, more Indians are online, and content creation has become more democratic. 

The Indian creator economy has expanded to an INR 900-crore business. By 2025, it is expected to grow to INR 2,200 crore – a whopping CAGR of 25%, according to GroupM INCA’s India Influencer Marketing Report.


Content creation is no longer just a hobby, it’s a sustainable career option for the talented youth of our country. Gen Z is internet savvy, active on social media platforms, and a key participant in the creator ecosystem. With a pivotal shift in consumer behaviour, brands are also rapidly adapting to this change. When brands face the uphill task of forging a loyal bond with their customers, creators manage effortlessly through their content’s authenticity and relatability. Social media influencers and creators are increasingly being factored into the marketing mix and sometimes taking the lead in brand campaigns.


To read more, CLICK HERE

More in News

ShareChat Partners With Httpool To Expand Its Self-Serve Ads Platform

Httpool will support ShareChat’s self-serve ads platform, ShareChat Ads, in reaching mid-market and SMB companies across India.

28 November 2022

Read More

Culture-first marketing: the key to driving successful festive campaigns

While traditional wisdom is that festive purchases are planned months in advance, one of four in Bharat are actually last-minute shoppers.

25 October 2022

Read More
sharechat-business-logo

Follow Us

Why ShareChat Ads

How To Start Advertising

Ad Credits

Business Centre

Research and Insights

MasterClass Hub

FAQ

Podcast Hub

Blogs

Events

News

Success Stories

ShareChat Ads Regulated & Prohibited Content Policy
SCROLL UP
scrollup
Copyright © 2021 Mohalla Tech Private Limited.