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Moj grabs the eyeballs after TikTok ban

28 June 2021

The data showed that Moj was clocking 14.34 million daily active users (DAUs), while MX TakaTak, Josh and Roposo recorded 6.27 million, 2.60 million and 1.65 million, respectively

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One year after Chinese short video platform TikTok was banned in India, homegrown Moj is leading the market.

The platform, owned by Sharechat, had 47.78 million monthly active users (MAUs), followed by Times Internet’s MX TakaTak at 23.95 million, Dailyhunt’s Josh at 14 million and InMobi’s Roposo at 5.51 million, according to MAU data from digital intelligence platform SimilarWeb, sourced from the industry by Mint.

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