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“Medium and small-sized businesses are also advertising on Moj and not just big brands”: Gaurav Jain, Head of Emerging Business, ShareChat and Moj

17 April 2023

Gaurav Jain, Head of Emerging Business, ShareChat and Moj speaks to MI in an exclusive interaction. Fascinated by technology, Gaurav opens up about the short video content industry and its growth since the pandemic. He also tells us about the creator economy on both social platforms, ShareChat and Moj.

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With a whopping 300 million user base, Moj has made a flourishing name in the short-video platform industry in mere 3 years. The Bharat-born platform provides opportunities to its 50 million creators nationwide to learn, upskill, groom, and monetize their talent through live streaming, virtual gifting, and brand collaborations. Moj is also garnering many big and small-sized brand advertisers across industries on its platform. To this, the brand reacts, “it is because the brands are reaching the right audience at an effective cost.”

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