“Medium and small-sized businesses are also advertising on Moj and not just big brands”: Gaurav Jain, Head of Emerging Business, ShareChat and Moj

17 April 2023

Gaurav Jain, Head of Emerging Business, ShareChat and Moj speaks to MI in an exclusive interaction. Fascinated by technology, Gaurav opens up about the short video content industry and its growth since the pandemic. He also tells us about the creator economy on both social platforms, ShareChat and Moj.

With a whopping 300 million user base, Moj has made a flourishing name in the short-video platform industry in mere 3 years. The Bharat-born platform provides opportunities to its 50 million creators nationwide to learn, upskill, groom, and monetize their talent through live streaming, virtual gifting, and brand collaborations. Moj is also garnering many big and small-sized brand advertisers across industries on its platform. To this, the brand reacts, “it is because the brands are reaching the right audience at an effective cost.”

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Marketers not sure how to use short-form video platforms to build brands: Gaurav Jain, Moj and ShareChat

Gaurav Jain, CBO, Moj and ShareChat, spoke about the short-form video platform’s journey, its monetisation strategies, key user insights and more.

28 November 2023

ShareChat owner aims to double ad revenue in 2023

Mumbai: Google and Twitter-backed Mohalla Tech, which owns social media and short-video platforms ShareChat and Moj, is looking to double its advertising revenue in 2023 on the back of diversifying its advertiser base by attracting not just large corporate clients but also small and medium businesses (SMBs), said chief revenue officer Udit Sharma.