For Sharechat, 2020 was a year of high growth as they saw a 166% spike in active user base on the platform in a calendar year. Ajit Varghese, Chief Commercial Officer at ShareChat, spoke to e4m about how the homegrown social media platform added not just users but also brands from across the spectrum. Varghese also mentioned how the app that was originally targeted towards Tier II cities is making inroads into Tier I cities with the significant increase in consumption from the areas.
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