Many consumer brands are exploring the platform to connect with language-first audience

21 February 2021

For Sharechat, 2020 was a year of high growth with 166% spike in active user base within a calendar year. Ajit Varghese, Chief Commercial Officer at ShareChat, spoke to e4m about how the homegrown social media platform added not just users, but also brands from across the spectrum…

For Sharechat, 2020 was a year of high growth as they saw a 166% spike in active user base on the platform in a calendar year. Ajit Varghese, Chief Commercial Officer at ShareChat, spoke to e4m about how the homegrown social media platform added not just users but also brands from across the spectrum. Varghese also mentioned how the app that was originally targeted towards Tier II cities is making inroads into Tier I cities with the significant increase in consumption from the areas.

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Marketers not sure how to use short-form video platforms to build brands: Gaurav Jain, Moj and ShareChat

Gaurav Jain, CBO, Moj and ShareChat, spoke about the short-form video platform’s journey, its monetisation strategies, key user insights and more.

28 November 2023

ShareChat owner aims to double ad revenue in 2023

Mumbai: Google and Twitter-backed Mohalla Tech, which owns social media and short-video platforms ShareChat and Moj, is looking to double its advertising revenue in 2023 on the back of diversifying its advertiser base by attracting not just large corporate clients but also small and medium businesses (SMBs), said chief revenue officer Udit Sharma.