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India’s ShareChat is spicing up its TikTok competitor with AR lenses from Snapchat

10 February 2021

India’s vernacular language social network ShareChat has partnered with Snap Inc. to spice up its short video app, Moj. ShareChat said that starting today, Moj users will be able to use 30 of Snapchat’s lenses. Gaurav Mishra, SVP-Product, ShareChat, said that the company eventually aims to develop 400 lenses through this partnership over time.

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India’s vernacular language social network ShareChat has partnered with Snap Inc. to spice up its short video app, Moj.

ShareChat said that starting today, Moj users will be able to use 30 of Snapchat’s lenses. Gaurav Mishra, SVP-Product, ShareChat, said that the company eventually aims to develop 400 lenses through this partnership over time. It is also tying up with some local Snapchat Official Lens Creators (OLCs), such as Hardik Shah of Superfan.ai and Vivek Singh.

Creators won’t need to jump to a separate window to access these lenses. They can use them just by opening the camera section in Moj. These new lenses are rolling out to Moj users both on Android and iOS over this week.

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