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India’s Own Clubhouse Has a Twist

21 June 2021

Indian social media platform, ShareChat, may have figured out monetisation for its buzzing audio rooms

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In March 2020, Clubhouse, a US-based social audio app launched with much fanfare. Around the same time, albeit more quietly, ShareChat, an Indian social network with 160 million monthly active users, launched its live audio feature called ShareChat rooms.

In one year, says Team ShareChat, not only have they become the largest live audio product in India, with 1.2 billion minutes streamed monthly, they have also successfully started to monetise the chatrooms – something that the much talked-about Clubhouse is far from doing.

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