Home-grown social media company ShareChat is building diversified monetisation avenues beyond advertising in areas like virtual gifting and video commerce. Mohalla Tech, its parent company, also runs India's largest short video platforms Moj and TakaTak, besides the ShareChat app, which has more than 40 crore users. The recently-turned unicorn told Business Today that with digital penetration going up, touching almost 60-70 crore today, every individual is getting a voice.
"As it goes to 1 billion-level, we will see everybody is satisfying either their content need or utility need or access need. To me, that part of India is helping us grow in the next decade. And that India is very heterogeneous. So, the next India growth story has to have a regional focus. And it’s already happening with either translations or using AI (Artificial intelligence) to capture a larger audience," Ajit Varghese, Chief Commercial Officer, ShareChat said.
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