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In Conversation With ShareChat's Debdoot Mukherjee: The Challenge Of Creating AI Frameworks In Regional Languages

25 October 2020

The rise in popularity of Indian short-video platforms have been exponential since the ban of Bytedance's TikTok back in July. But there's one name among the clutter that began making a name for itself, well before the dawn of TikTok and its popularity in India – ShareChat.

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The rise in popularity of Indian short-video platforms have been exponential since the ban of Bytedance's TikTok back in July. But there's one name among the clutter that began making a name for itself, well before the dawn of TikTok and its popularity in India – ShareChat.

In 2015, ShareChat started as a content sharing platform from where users could post local content on WhatsApp. After numerous iterations, co-founders Ankush Sachdeva, Bhanu Singh, and Farid Ahsan reached the current version – a regional language platform where users can share content, consume videos, see the trending topics, and chat with other users, among other things.

The app is available in 15 local languages but does not have English as an option. This essentially means the company is specifically targeting content creators and content consumers in tier 2, 3, and 4 cities.

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