Everyone wants a pie of India’s booming digital space. There has been an increased focus on developing solutions that are hyperlocal. Debdoot Mukherjee, Vice President- AI, ShareChat, explains how the startup used AI to win this game.
Localisation has been a mainstream subject for internet companies like Google, Facebook for over a decade, with most tech giants striving to perfect that elusive formula while importing a product built essentially for one geography and being sold in geographies all over the world. Most multinationals have experimented with multiple models of localisation but without much cogent success.
ShareChat, a home-grown multi-language social media platform, has gained huge traction with its model of selling a ‘local’ product, something that has come to everyone’s attention just recently.
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