Advertise on ShareChat Ads

In conversation with Debdoot Mukherjee, the AI man at ShareChat

23 September 2020

Localisation has been a mainstream subject for internet companies like Google, Facebook for over a decade, with most tech giants striving to perfect that elusive formula while importing a product built essentially for one geography and being sold in geographies all over the world. Most multinationals have experimented with multiple models of localisation but without much cogent success.

event cover

Everyone wants a pie of India’s booming digital space. There has been an increased focus on developing solutions that are hyperlocal. Debdoot Mukherjee, Vice President- AI, ShareChat, explains how the startup used AI to win this game.

Localisation has been a mainstream subject for internet companies like Google, Facebook for over a decade, with most tech giants striving to perfect that elusive formula while importing a product built essentially for one geography and being sold in geographies all over the world. Most multinationals have experimented with multiple models of localisation but without much cogent success.

ShareChat, a home-grown multi-language social media platform, has gained huge traction with its model of selling a ‘local’ product, something that has come to everyone’s attention just recently.

CLICK HERE to read more

More in News

e4m Video Story: We already work with top 200 advertisers, now expanding base to next 2,000: Udit Sharma

In an exclusive chat with e4m, ShareChat CRO Udit Sharma shares a glimpse of the platform’s business strategy, revenue growth and expansion plans

3 May 2023

Read More

“Medium and small-sized businesses are also advertising on Moj and not just big brands”: Gaurav Jain, Head of Emerging Business, ShareChat and Moj

Gaurav Jain, Head of Emerging Business, ShareChat and Moj speaks to MI in an exclusive interaction. Fascinated by technology, Gaurav opens up about the short video content industry and its growth since the pandemic. He also tells us about the creator economy on both social platforms, ShareChat and Moj.

17 April 2023

Read More