The Ministry of Health and Family Welfare (MoHWF) partnered with Indic language social media platform, ShareChat and short video app Moj to organise a webinar to spread awareness about Covid appropriate behaviour and the world's largest vaccination drive.
The webinar aimed to make influencers act as catalysts, and to educate and share reliable information with their community of followers. It was held on the occasion of World Social Media Day, celebrated on June 30 each year.
During the webinar, an actionable Toolkit was also shared, which listed out the steps that social influencers can take to encourage Covid appropriate behaviour and taking the vaccine. The webinar encouraged the social influencers to act as advocates to amplify and share accurate and credible information on Covid-19, counter vaccine hesitancy and misinformation.
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