Media investment company GroupM India and ShareChat, have announced their partnership to power a new era of modern marketing. The strategic partnership will focus on providing clients with both effectiveness and efficiencies across the pillars of the digital marketing ecosystem – reach an uncharted Bharat audience and give brands access to the universe of short format videos. It will also translate into a suite of innovative products co-created by GroupM and ShareChat.
“It’s time for the marketing and advertising fraternity to realize the urgent need to adapt to the rapid change in consumer ecosystem. We have partnered with GroupM in offering ShareChat’s expertise to enable brands to reach the Bharat and Gen Z consumers effectively and at scale,” Ajit Varghese, Chief Commercial Officer, ShareChat and Moj, said.
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