Short-video apps have grown leaps and bounds in recent years and naturally have also caught the attention of marketers. However, the gap between the ad spends attracted by TV, other established mediums like Print, digital, and short-form content platforms is huge.
In a bid to lessen this gap, ShareChat and Moj will focus on scaling creator commerce on the platforms, revealed Ajit Varghese, Chief Commercial Officer-ShareChat and Moj.
Upon being asked what will it take to get mainstream advertisers and retain them on the platform, Varghese said, “We cater to 35 crore audiences across three apps. While it is true that 80% of spends goes to traditional, tried and tested places, but audiences have shown that they have moved away from the long-format.”
Varghese further said that while advertisers are looking at short-video apps, it is equally important for them to get business results out of them.
“To ensure that advertisers are getting business we are soon starting ‘Content to Commerce’.
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