Advertise on ShareChat Ads

Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report

27 January 2022

Bharat users are at par with India users when it comes to participating in online financial activities

event cover

ShareChat has released a report titled ‘Bharat - The Neo India’ in association with GroupM that studies the social media behavior, content preferences, spending choices of Bharat1 and India2 users. The report classifies users that prefer Indic language on social media as Bharat users and India users as the ones that prefer using English, across all the regions of India. Bharat users are spread across the country with nearly 40% present in metros and 53% in non-metros. The findings in the report are based on a primary survey by YouGov, conducted among 3,432 social media users across 17 Indian states and with inputs from Kantar on Indic language urban active internet users.

  • 56% of Bharat use UPI and 49% use mobile wallets multiple times a week.
  • 27% of Bharat use paid video streaming services v/s 29% India.
  • 1 in 5 Bharat users invests in cryptocurrency.
  • 39% of Bharat uses social media as their primary news consumption platform and prefers it over both print and TV combined.

To Read More, CLICK HERE

More in News

Moj: Micro-Influencers & Content In Regional Languages To Be The Next Big Thing

In 2022, 1.2 crore monthly active creators created over 75 crore videos on Moj

22 December 2022

Read more

‘Partnering with language-first influencers or creators can give a brand an edge’

Udit Sharma, Chief Revenue Officer, ShareChat & Moj, shares insights on influencer marketing and its direct impact on D2C brands

21 December 2022

Read More
sharechat-business-logo

Follow Us

Why ShareChat Ads

How To Start Advertising

Ad Credits

Business Centre

Research and Insights

MasterClass Hub

FAQ

Blogs

Events

News

Success Stories

ShareChat Ads Regulated & Prohibited Content Policy
SCROLL UP
scrollup
Copyright © 2021 Mohalla Tech Private Limited.