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'Bharat Users Are Also Digitally Savvy'

28 January 2022

56% of 'Bharat' uses UPI and 49% uses mobile wallets multiple times a week, the report shows

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Ajit Varghese, chief commercial officer of ShareChat said the language first users are at par with English language first users when it comes to digital presence, use of online transaction methods, and shopping habits. "Bharat users also outrank when it comes to consuming news, food and beverages, health and fitness, and travel related categories online," Varghese said, adding they are observing similar trends on their platforms.

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