'Bharat Users Are Also Digitally Savvy'

28 January 2022

56% of 'Bharat' uses UPI and 49% uses mobile wallets multiple times a week, the report shows

Ajit Varghese, chief commercial officer of ShareChat said the language first users are at par with English language first users when it comes to digital presence, use of online transaction methods, and shopping habits. "Bharat users also outrank when it comes to consuming news, food and beverages, health and fitness, and travel related categories online," Varghese said, adding they are observing similar trends on their platforms.

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Marketers not sure how to use short-form video platforms to build brands: Gaurav Jain, Moj and ShareChat

Gaurav Jain, CBO, Moj and ShareChat, spoke about the short-form video platform’s journey, its monetisation strategies, key user insights and more.

28 November 2023

ShareChat owner aims to double ad revenue in 2023

Mumbai: Google and Twitter-backed Mohalla Tech, which owns social media and short-video platforms ShareChat and Moj, is looking to double its advertising revenue in 2023 on the back of diversifying its advertiser base by attracting not just large corporate clients but also small and medium businesses (SMBs), said chief revenue officer Udit Sharma.