ShareChat & Moj CCO Ajit Varghese notes, “Covid 19 stimulated the growth of e-commerce channels and the non-metro cities adopted this trend to become major contributors to its success. Consumers from tier-2 and Tier-3 towns indulge in luxury purchases Via eCommerce is a trend we revealed in ShareChat -Neilsen report last year and we expect a great festive season ahead with more consumers from Bharat adopting socio-commerce. ShareChat and Moj have a collective community of over 340 million monthly active users and at this tremendous scale, we are well-positioned to understand the evolving Bharat shopping behaviour of these consumers. Our festival playbook will serve as a guide and give brands a glimpse into ways of engaging with the next drivers of digital growth. ”
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