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78% of language first internet users are on social media in leisure time: ShareChat report

10 November 2020

ShareChat has released a report titled ‘Understanding India’s Next Billion Internet Users’ with Nielsen India as its ‘Knowledge Partner’. Nielsen India has carried out primary research to understand the overall social media usage, consumption and online behaviour.

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ShareChat has released a report titled ‘Understanding India’s Next Billion Internet Users’ with Nielsen India as its ‘Knowledge Partner’. Nielsen India has carried out primary research to understand the overall social media usage, consumption and online behaviour.

The study was conducted with 3,788 respondents across 81 cities in India, 40% of respondents coming from Tier 2 and 3 cities.

According to the findings of the report, which sought to understand the behaviour and profile of English (India) and native language (Bharat) social media users, 78% of Bharat engages in social media activity like watch/upload/create content during their leisure time. 73% of internet users sign into social networking platforms every day and they are most active between 7pm and 11pm. The study discovered that these users spend over 5 hours a week, signing in at least 3 times every day.

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