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34 percent rely on social media to research on beauty products: Report

12 October 2023

As per #FestiveFeeling Report 2023, 28 percent are saying that they will buy from a brand they love and prefer, with 19 percent showing interest in buying directly from brand websites owing to more product choices, competitive pricing and trust.

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Fourteen percent more males plan to buy perfumes this festive season than females. Social media remains the number one tool to research beauty products for Indians, with 34 percent relying on it to find the products they love or would want to consider.

Homegrown social media and short video platforms, ShareChat and Moj released #FestiveFeeling Report 2023. The findings in the report are based on primary data collected through an in-app survey among 2355 respondents aged between 20 to 50 years, across India. The survey decodes the festive outlook and shopping sentiment of Indians ahead of the festive season and deep dives into specific categories such as mobile phones, automobiles, and beauty products, that the users will be spending most on this year.

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