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From language to culture: The ShareChat & Moj City Connects Bangalore event enlightens marketers on the importance of regional marketing

16 March 2023

The first ShareChat & Moj City Connects event in Bangalore was a huge success, with close to 100 leading marketing and advertising professionals from Bangalore coming together under one roof. The event was held at the Holiday Inn Bengaluru Racecourse, and saw an exciting line-up of activities.

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The event started with an ice breaker session, with Neil Dodhia, Group Head - B2B Marketing, ShareChat & Moj, conducting the popular ShareChat & Moj quiz which tested the attendees' knowledge around Bharat. The attendees were thoroughly engaged and had a great time participating in the quiz. Subsequently, Udit Sharma, Chief Revenue Officer, ShareChat & Moj, gave a gripping presentation on how brands can win over Bharat and young India while leveraging ShareChat and Moj's strong user base and differentiated ad formats. The insights shared were valuable and informative for the attendees.

The event also saw Himanshu Arora, Co-founder of Social Panga, share some serious wisdom with the attendees. His talk on the importance of culture and language in campaign communication had the audience nodding their heads in agreement. Himanshu also shared some of his agency's success stories that proved his points. It's amazing what a little language and cultural sensitivity can do for a campaign.

Later on, the panel discussion on culture, language, and short-form videos was a huge success, which was moderated by Gaurav Jain, Head of Emerging Business, ShareChat & Moj and saw leading marketers like Suneil Chawla - Co-Founder, Social Beat, Seema Walia - Director - Scaled Business, ShareChat & Moj, Deepak Sakhuja - Co-founder, Ripple Links, P.G. Aditiya - Co-founder, Talented, and Sushant H Vithaldas, Head of Business, Schbang as panelists. All brought their A-game to the discussion, offering valuable insights and ideas.

The event concluded with a networking session over dinner and drinks, where attendees had the opportunity to connect with each other and build new relationships. The event was an excellent opportunity for marketing and advertising professionals to come together and learn from industry experts about the importance of regional marketing.

Overall, the ShareChat & Moj City Connects Bangalore event was a fantastic success, bringing together leading marketing and advertising professionals to learn about the importance of culture and content to connect effectively with Bharat and young India audiences.

We encourage you to check out some select images from the event here, and don't forget to follow us on LinkedIn to stay updated about our upcoming events.

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