In a gathering of industry luminaries from the Adtech world, Gaurav Jain, Chief Business Officer, ShareChat & Moj, launched ShareChat & Moj for Business’ brand positioning - Short Form, Big Impact.
Gaurav elaborated why advertisers should embrace Short Format Video (SFV) to amplify their campaign messaging, emphasising its unparalleled ability to deliver high impact. Here's a snapshot of his compelling insights:
- Future-Proof Formula: Short-Form Video is on a trajectory of exponential growth - By 2025, three in four Internet users, will consume short-form videos, with active users spending up to 55 to 60 minutes per day. Furthermore, it is emerging as the preferred format for content consumption. This surge is driven by the dwindling attention span of consumers, cementing Short Form Video as a cornerstone of both current and future advertising strategies.
- The Power of Regional Languages: With 70% of Indians finding regional language digital content more reliable, Gaurav underscored the significance of tapping into regional audiences. ShareChat & Moj serve as gateways to India's diverse linguistic landscape, offering campaigns in 15 different Indian languages and providing an incremental reach of 80 Mn among regional audiences. This enables advertisers to effectively reach their desired target audience, who prefer engaging on social media in their language of choice. Furthermore, regional campaigns on ShareChat & Moj boast 2X higher click-through rates compared to English ads, presenting a compelling opportunity for advertisers.
- ShareChat & Moj's Robust Regional Creator Ecosystem: In an era where influencers wield more influence than celebrities, Gaurav highlighted how marketers can leverage ShareChat & Moj's extensive network of 100K monetizable creators. This ecosystem empowers advertisers to engage with their target audience authentically and effectively.
- Prioritising Brand Safety: Gaurav underscored ShareChat & Moj's dedication to brand safety by teaming up with Integral Ad Science (IAS), a global media measurement and optimization platform. This collaboration ensures advertisers receive thorough media quality assessment, creating a secure and trustworthy advertising environment.
Gaurav also highlighted ShareChat & Moj’s recent partnership with JioCinema, which aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits.
In a light-hearted conclusion, Gaurav remarked on the irony of delivering a 10-minute presentation in a format that could easily be condensed into a Short Form Video.
