Udit Sharma, Chief Revenue Officer, ShareChat & Moj, commenced the event with a presentation that highlighted how brands can successfully engage young India and Bharat by leveraging the unique ad formats and extensive user base of ShareChat and Moj. Udit's presentation went beyond the basics and debunked several preconceived notions that marketers had about the platforms, offering valuable insights and a fresh perspective to the audience.
Attendees at City Connect Mumbai also got to be among the first ones to get their hands on the Moj report - Getting Young India Right. Neil Dodhia, Group Head - B2B Marketing, ShareChat & Moj, launched the report during the event, and attendees were all excited about it as they immediately got their phones out to scan a QR code that enabled them to download the report. Furthermore, attendees also got to be a part of the popular ShareChat & Moj Quiz, which enabled the audience to learn about young India, Bharat, and the overall internet ecosystem in an engaging way.
Subsequently, Seema Walia, Director - Scaled Business, ShareChat & Moj, moderated a panel discussion that witnessed a thought-provoking discussion on the creator economy and regional content. The discussion shed light on the relevance of regional creators and the spending power of audiences beyond Tier II cities. The panelists included Melvin Louis, Celebrity Choreographer & Creator, Mohit Ahuja, President, GOZOOP Group, Pavan Pamnani, Lifestyle Creator, and Divyansh Gala, Group Head - Outreach, SoCheers. They all offered valuable insights and ideas during the discussion.
The energy at the event continued to escalate as Gaurav Jain, Head of Emerging Business, ShareChat & Moj, moderated a captivating panel discussion on culture, language, and short-form videos. The panel featured distinguished marketers, including Akshay Gurnani, Co-founder & CEO of Schbang, Payal Sakhuja, Co-founder of Ripple Links, Hitesh Rajwani, CEO of Social Samosa, and Chaaya Baradhwaaj, Founder & MD of BC Web Wise, who delivered valuable insights and ideas, making the event engaging and productive.
The event culminated with a delightful networking session over dinner and drinks, offering attendees a chance to connect and build new relationships. It was an exceptional opportunity for marketing and advertising professionals to come together, learn from industry experts, and understand the significance of regional marketing.