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Muthoot Fincorp Collaborates With ShareChat To Target The Avid Cricket Fanbase of T20

17 September 2021

ShareChat’s dedicated Cricket Chatrooms will include commentary in 8+ Languages, ball-by-ball updates, and live match scores

To create awareness for Muthoot Gold Loans, Muthoot Fincorp approached ShareChat. The backdrop of T20 series was chosen and the growing cricket fanbase of ShareChat was targeted with customised ad formats. This included T20 scorecards, native banners and interstitial ads. The campaign was launched across India in 5+ Indic languages. The result? We exceeded in our targeted impressions and drove brand awareness.

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