The event, held at the Doubletree by Hilton in Gurugram, got off to an excellent start with an enlightening presentation by Udit Sharma, Chief Revenue Officer at ShareChat & Moj, which provided attendees with practical tips on how to leverage ShareChat and Moj's unique ad formats to reach and engage with Bharat and young India.
Nilesh Gaurav, Sr. Business Director at PayU Innovations, shed light on how PayU Innovations' advantage can be harnessed through ShareChat and Moj to turn awareness into action and achieve high returns on every rupee spent. Attendees gained a deeper understanding of how to leverage data-driven strategies to drive effective marketing campaigns.
The attendees also had the opportunity to get their hands on the Moj report titled 'Getting Young India Right.' During the event, Neil Dodhia, Group Head of B2B Marketing at ShareChat & Moj, shared some key insights from the report that generated excitement among the audience. The enthusiasm was evident as attendees promptly took out their phones to scan a QR code and download the report.
The event also included two panel discussions that featured industry experts. The first discussion, led by Seema Walia, Director - Scaled Business, ShareChat & Moj, focused on Creator, Content & Campaigns. The conversation revolved around how marketers can embrace cultural diversity with a language-first approach to drive brand strategies. The panelists included leading names from the industry like Amitek Sinha - Co-founder & COO, ET Media Labs, Manas Gulati - Co-founder & CEO, ARM Worldwide, Vaanii Hiremath - Director, PlugIn Communications, and Gautam Madhavan, Founder & CEO, Mad Influence.
The second panel discussion, held by Gaurav Jain, Head of Emerging Business, ShareChat & Moj, explored the significance of culture, language, and short-format video in captivating the attention of Bharat and young India. The panelists shared their insights, experiences, and strategies on how to effectively engage with Bharat and young India through the power of culture, language, and short-format video. The panelists included Mohit Kumar - Senior Manager, Digital Marketing and Media, KFC India, Shradha Agarwal, Co-founder & CEO, grapes, Amit Duggal - Founder, Monkeyminds (YD Advertising Services Pvt. Ltd.), and Raghav Bagai, Co-founder, Sociowash.
The event concluded with a networking session over dinner and drinks, giving attendees an opportunity to connect and engage further. Overall, the ShareChat & Moj City Connects event in Gurugram was a huge success, bringing together industry experts and marketers to share insights and strategies on how to reach Bharat and young India effectively.