The event started off with an enlightening keynote address by Gaurav Jain, Head of Emerging Business at ShareChat & Moj. He shed light on ‘Winning Over Bharat & Young India on ShareChat & Moj,’ providing attendees with a profound understanding of why these platforms are ideal for penetrating Tier 2 and beyond markets. These insights set the stage for upcoming events.
Following the keynote, an engaging ‘Ask Me Anything’ session featured some of the city’s popular creators namely Naisargi Musale aka Naisu, Yash Lalwani aka Lalu Seth and Aditya Patel aka Adi Bhai. Neil Dodhia, B2B Group Head, ShareChat & Moj, moderated this session and posed the audience’s questions to these creators. They candidly answered questions ranging from the inception of the thought of becoming creators to their expectations from brands while creating promotional content. This gave marketers new insights into how to effectively enhance their campaigns while leveraging content creators.
Next, we had the first panel discussion on ‘Creator, Content & Campaigns: Embracing Cultural Diversity and Language First Approach to Drive Brand Strategies’ which was moderated by Seema Walia, Director Scaled Business, ShareChat & Moj. The discussion overflowed with invaluable insights. The panel consisted of accomplished industry leaders Chirag Dagli, the Founder & Director of Communication Crafts, Khushboo Sharma, the Founder & CEO of Zero Gravity Communications, Rishabh Verma, Head of Marketing, Havmor, and Anuj Arora, Chief Marketing Officer, Symphony Limited, all enriched the discourse with their profound business acumen.
Subsequently, the second panel discussion took place on the subject, 'Beyond Translation: The Roadmap to Captivating Bharat and Young India through Culture, Language & Short Format Video,' with Gaurav Jain as the moderator. The panellists consisted of seasoned business experts, including Mitul Shah, Founder and CCO of Calculated Chaos, Sanjay Adesara, Head of Marketing at Adani Wilmar, Hemaang Gandhi, Founder & CEO of Rioconn Interactive Pvt. Ltd, and Anu Mittal, AVP Direct to Consumer Business at Beardo. Together, they made the discussion a storehouse of knowledge.
Overall the event emerged as a great success, offering the advertisers and marketers of Ahmedabad an enriching intellectual experience on captivating young India and Bharat through ShareChat and Moj. Moreover, it served as an immense platform for networking, enhancing professional connections and opening up new possibilities for growth and collaboration.
Do check out some of the exclusive images from the event here, and make sure you follow us on LinkedIn to stay updated on our upcoming events.
