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Ad:tech 2022 Wrap up: How Creators Are Driving Brand Success

26 April 2022

Watch Akshat Sahu, Director of Marketing at ShareChat, deliver the keynote on how creators are driving brand success.

ShareChat was a key sponsor at the recently concluded ad:tech 2022 in Gurgaon, which returned as an on-ground event after a 2-year gap. Each year ad:tech brings the brightest and most influential brands, agencies, publishers & technology providers together to discover the future of marketing. Industry leaders share trends, insights, and disruptive technology that’s shaping the digital economy. The 2022 chapter of ad:tech had over 100 speakers, 36 sessions, 35 sponsors and over 5000 signups for the event.

ShareChat’s Marketing Head, Akshat Sahu, delivered a keynote on ‘How Creators Are Driving Brand Success'. ShareChat also hosted a workshop highlighting how the creator economy is driving brand success. The attendees engaged with the team at an experiential booth that showcased a range of ShareChat’s ad solutions.

With a primary focus on creators, the agenda covered the following topics:

  • The creator ecosystem and its growth drivers
  • How creators are changing the face of marketing
  • How brands can get closer to Bharat through creators
  • How to leverage nano and micro-influencers
  • Short-form videos: present and future of creator economy
  • The importance of Social Commerce
  • How ShareChat enables Bharat, creators and brands to connect
To catch a glimpse of the key highlights from Akshat Sahu’s session, watch the below video. 

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