The Power of Social Media Marketing for Brands
Typically, you can think of social media marketing as a two-way communication channel. Word-of-mouth has been a source of advertising effectiveness – but social media offers a way for brands to engage directly with their customers and raise awareness about their products and services. This is the main reason why businesses today are embracing social networks as a means to reach out to consumers.
Brands may use social media channels to get real-time data about their audience's preferences and test new visuals to improve pictures and videos across marketing and e-commerce contact points. The smartest organisations, in the coming future, will continue to invest in robust social media platforms like ShareChat to connect with the native language users of India.
Let's take a look at some of the ways you may promote and improve your business through social media marketing.
Increase Brand Awareness
Social media is the most ideal technique to boost brand visibility and to make your firm recognizable to consumers. Social media platforms act as a gateway for potential consumers to become familiar with the products or services of your brand. According to Relevanza, social media is used by 78 percent of small businesses to attract new clients, so make the most of your social media networks and communicate the proper message to your potential customers.
Increase Website Traffic
More visitors to your website implies an increased opportunities for sales as well. As much as 44 percent of small businesses claim that their social media efforts drive traffic to their websites. So, ultimately, it is in your best interest to optimize your web presence for social media. Remember, that social networks are centered on rich media content, so make sure you create a killer website optimized for various devices that is easily accessible from a variety of sources.
You have a Free and Instant Marketing Channel
Social Media Marketing generates hundreds of online conversations a day, each with a potential customer. It appeals to a demographic that's been underserved because of the cost of traditional media. The increase in the number of conversations happening because of social media marketing allows businesses to get in front of more customers and reach out to their target market. In fact, social media marketing has been able to get product brands in front of 90 crore potential customers each month.
Improve Customer Service by Engaging with Customers
Customer service is a major concern for many clients today. Even if you have a specialised customer care staff, it's critical to understand the preferred mode of communication for your customers, which is currently social media. Customers' comments, questions, and complaints can be responded to swiftly through social media, and consumers can receive immediate assistance. Furthermore, by responding to customer requests in public, firms may demonstrate the quality of their service along with maintaining a degree of transparency.
According to Forbes, 71% of consumers who receive a timely reaction on social media are more inclined to promote the brand to others. You may monitor user comments on social media, acquire useful insights into your customers' behaviour, track conversions based on promoted posts, observe what material draws your audience, which content produces the greatest attention, and much more.
Share your brand story
Creating a business profile or handle on ShareChat is a sure-shot way to establish communication with your customers in 15+ Indian languages and connect with them on a more personal level. This not only allows you to narrate your brand story and brand identity among all your followers, but it will also establish meaningful connections in the long run. A social media presence ensures that your brand gets additional visibility. Helping your potential customers relate to your brand on a personal level is the ultimate goal for any business that aims to be a digitally connected company.
You can Build an Audience even on a Shoestring Budget
Social media advertising is the most cost-effective way to market your business digitally. By making use of the various advertising techniques accessible on social media platforms, you can sell your goods cost-effectively. Once you've effectively strategized your social media marketing, you'll be able to increase traffic to your profiles on these forums, which will eventually bring them to your website.
Tips for Paid Social Media Marketing
We like sponsored social advertising since it's a low-cost option to reach a larger audience. You can get your content and offerings in front of a large audience for a minimal cost if you play your cards well. Most social media networks like ShareChat have highly fine-grained targeting options, allowing you to target only the people who are most likely to be interested in your company. Here are some resources and advice to help you get started with sponsored social media marketing on ShareChat:
Creating ShareChat Ad Campaigns That Work
ShareChat is considered to be one of the most potent advertising channels for propelling your business forward, if you know how to use it properly. And it's not simply for branding purposes. You'll discover over 34 Crore language-first audience base from across India who are eagerly looking for brands to connect with them in their native language.
- Login to the self serve platform
- Click on Overview > Create Campaign
- Give your campaign a unique name
- Select the right objective for your campaign> Brand Awareness or Traffic
- Now Select your Ad format > Native Ads, Video Ads, Exit Interstitial Ads
- Set your Schedule and Budget
- Targeting your audience based on demographics & psychographics
- Add Creatives or Videos
- Submit your Campaign
Viola! Your ad campaign is all set and ready to go live!
Many organisations are unsure how to approach ShareChat marketing from a sponsored standpoint. It's not a one-size-fits-all undertaking, and if you don't know what you're doing, you could end up squandering a lot of cash. For a detailed breakdown on how to proceed with advertising on ShareChat, we conducted a MasterClass on the 29th of September. watch the video to receive detailed instructions on how to run effective ad campaigns on ShareChat Ads by our product and monetization leads.
Get Started Today!
It goes without saying that social media marketing has its benefits. So, if your company doesn't already have the right profiles, make them! This will not only result in increased traffic, but also lead to higher conversion rates. There is almost no excuse for not incorporating social media in your marketing approach. Don't allow your competitors to steal your potential customers because they're already on ShareChat. The sooner you get started, the faster will be the growth for your company!
WRITTEN BY Jasmine Philip