Why short-form videos have struck the right chord with Indians

Short-form videos are a phenomenon that has managed to strike a chord with audiences across the country. It's the go-to entertainment and information source for avid users, who spend an average of 1.2 hours every day, scrolling, consuming, and creating short-form videos. But what makes short-form videos so popular, and why should brands pay attention to this market, which is expected to be a $12 billion opportunity by 2030?

Content that feels authentic and relatable

Creators on short-form video platforms know how to connect with their audience by producing content that reflects collective experiences, struggles, and joys. Whether it's humour, emotional storytelling, or showcasing varied talents, creators understand the pulse of their audience and tailor their content accordingly.

Further, by taking a language-first approach and adding cultural references, creators make the content more nuanced, accessible, and relatable to a wider audience. It helps the creators build communities online, that benefit from a shared connection. Brands can tap into these communities with their message and become a part of everyday conversations that matter to their consumers.

Something new in every scroll

Short-form videos offer users a never-ending stream of content pieces to consume, eliminating the hassle of choosing what to watch. From trending challenges and viral memes to informative tutorials and heartwarming stories — there's always something new to discover. The element of surprise and novelty keeps users hooked and encourages them to keep coming back for more.

Creators continuously innovate and experiment with different formats, ensuring the content remains fresh and engaging. Brands can leverage the freshness of these bite-sized content pieces to deliver their message with unique perspectives, compelling storytelling, and attractive visuals.

Every user is a brand ambassador

Short-form videos have the power to turn every user into a brand ambassador. Each person sharing the short-form video becomes an advocate, amplifying its reach and influence far beyond traditional marketing methods. While participating in amplifying the message, users add their touch to the communication, owning it. Branded Shares offer brands the ability to monitor the journey of their messages from ShareChat to WhatsApp. This seamless ShareChat-to-WhatsApp sharing is incredibly widespread with over 2 billion monthly shares on WhatsApp from ShareChat and 82% of users reaching 25+ people per share. This represents a distinctive ShareChat advantage for content amplification.

Further, The personal touch enhances engagement and fosters a sense of connection and loyalty between the brand and its audience. Such user-driven promotion offers a goldmine of opportunities to brands, allowing them to tap into the authenticity and trust of peer recommendation to drive success across metrics, including business impact.

Short-form videos are accessible, relatable, and easy to consume. India loves them! They offer brands an unmissable opportunity to make a lasting impression in seconds. Embracing short-form videos with a language-first approach is not just an option but a necessity for brands aiming to thrive at engaging consumers. At ShareChat & Moj, we have pioneered this bite-sized format. Get in touch with us today to create your next winning campaign!