6 Reasons Why You Should Advertise Your Brand On ShareChat

The world of marketing has changed dramatically in recent years. As a result, it is quite common to see modern-day marketeers repeat the strategies of every other marketeer in the industry. With a variety of content marketing options like blogs, videos, SEO, search marketing, email marketing, and many more, the options are endless. But the hard truth is that no marketeer can do it all. The ideal method to achieve growth through marketing is to choose appropriate channels to put our heart and soul into. Because, let’s face it, putting forth a fraction of effort in each medium will ultimately slim the chances of a successful return.

That said, if there is one dominating medium that rules the world of digital marketing, it is Social Media. While prominent English-language social media platforms have made a remarkable difference in our day-to-day lives, what cannot be ignored is the changing trend among new internet users. Our previous blog “How Can Brands Increase Marketing ROI with Regional Language Advertising?” highlights how the largest growing internet user base is the Tier II and Tier III cities who prefer communicating in their regional languages as opposed to English. As a result, it is estimated that by the year 2025, the English speaking user base is expected to grow at a mere rate of 3%, while the vernacular user base is expected to see a whopping growth of 18%.

Bottom line, if the majority of your potential customers are moving away from English language social media platforms and leaning towards regional language social media, shouldn’t your business do the same?

ShareChat is India’s leading regional language social media platform with over 16 Crore active users from across India. So, if you want to grab the attention of the growing Indian consumer base, there is no better way to kick-start your digital marketing strategy than by signing up on ShareChat Ads.

What is ShareChat Ads?

ShareChat Ads is the regional language social media platform - ShareChat’s online advertising program. Our ads platform will help your business promote your products and services in such a way that it reaches the right audience. Reaching your ideal customers is made easy with accurate language-level targeting, so you can market your brand with zero language barrier. ShareChat Ads is a key digital marketing tool for businesses of all sizes who are seeking to get meaningful ad copies in front of their target audience.

Through ShareChat Ads, you pay for measurable results, such as pay-per-click (PPC) campaigns or cost-per-1000 impressions. You can either start with a daily campaign ad-spend or set a monthly cap. You can also refine your audience based on psychographics and demographic targeting.

Benefits of Advertising on ShareChat Ads

Largest Regional Language Audience Base

Several business owners claim that their customers aren’t on ShareChat.

Well, there are over 16 crore active users on ShareChat every month, and this is by large is a growing community. It would really be quite surprising if you couldn't find a percentage of your target customers among 16 crore people. ShareChat provides businesses with the largest advertising opportunity since we have the largest language-first audience base in the entire country. Bottom line, your audience is in there somewhere, it’s just a matter of finding them. And how you get them to buy your products and services, is where clever advertising comes into play.

ShareChat Ads won’t burn a hole in your pocket

When set-up and run properly, ShareChat Ads is one of the cheapest ways to receive targeted traffic. You can start running ads on low budgets, and still reach millions of users with our targeted criteria.

ShareChat Ads merely cost a fraction of what other English-language social media platforms or other online marketing channels cost. Since you’re completely in control of your ad budgets with us, you can set reasonable daily budgets so you do not exceed the amount you’re able to spend.

Exceptional targeting capabilities

With ShareChat advertising, you can laser target your potential customers. The broad targeting criteria include:

• Age
• Gender
• City
• State
• Telcos
• Manufactures
• Device Age
• App Affinity
• Network Speeds

The list goes on. You can also create ads to target users based on their online interests and behaviours. Location targeting comes in handy for local businesses who require refined audiences that are limited to a particular location.

Create Ads that cater to your business objective

Creating an ad on ShareChat is extremely simple. Each step is simplified and offers guidance on how to select your goals, ad formats, target your audience, set a campaign schedule, and fix a budget.

You can customise each ad based on the objective you’re trying to achieve. Whether you want to post ads to drive engagement, drive traffic and clicks, or simply make people aware of a new product feature; you can create an ad with a single click of a button. This not only allows you to have complete control over the ad you create, but it also lets our platform understand how your ad should be optimised to drive the best possible results. So, grab the opportunity to reflect your brand in the best way to target your audience for better results.

ShareChat Ads offers Robust Analytics

Unlike other advertising platforms, you can track everything on ShareChat Ads. Right from tracking the number of people who viewed your ad, to the number of clicks and engagement. You are provided with a range of analytics such as impressions, clicks, and spends. You can also utilize our Dynamic Date Filter feature to filter your search results. You can also analyse performance with a specific date duration of a week or month, or, customise your date range based on your preference.

With ShareChat Ads, you’ll never have to make assumptions about what is clicking with your audience. All you have to do is analyze and plan your future steps. Remember, if an advertising platform doesn’t let you track and measure everything, you are losing out! Leverage the power of ShareChat Ads analytics and never miss out on measuring the progress of your ads.

Your Competitors are using ShareChat Ads

The final and the most compelling reason to use our advertising platform - Global Brands are advertising their product on ShareChat Ads. India’s largest e-commerce companies like Myntra, Flipkart, and Amazon have already cracked the market of regional audiences and driven sales, and so can you! To receive a detailed insight on how ShareChat Ads can help your platform, click here.

To Conclude

Considering the changing trend among internet users in India, businesses simply cannot ignore ShareChat as a robust advertising platform. A huge untapped audience is on ShareChat, and this number is only expected to grow in the coming years. This is exactly why your business needs to have a ShareChat Ads business account - your current and potential customers are waiting! 1 in every 4 internet users in India is on ShareChat and spends over 30 minutes a day on the app. So, if the majority of your target audience is on ShareChat, you ought to follow the crowd - it’s as simple as that!

WRITTEN BY Jasmine Philip