Advertise on ShareChat Ads

Star Sports on ShareChat & Moj

Star Sports Leverages ShareChat & Moj To Strengthen The Popularity Of The Pro Kabaddi League

About the Brand

The Star Sports Network features 17 channels that broadcast premier sporting events. The network leverages its vast reach to develop dedicated viewership for sports, fostering a culture that encourages participation. Through Pro Kabaddi League, Star Sports has re-imagined the indigenous sport.

Campaign Objective

Star Sports wanted to expand the Pro Kabaddi League’s reach among Bharat and Gen-Z sports enthusiasts at scale via platforms with a robust creator ecosystem and an understanding of the intended target audience. The core objective was to increase relevant engagement for its flagship campaign featuring cricketer Mahendra Singh Dhoni, #LePanga.

Brand’s Ask

In a pandemic-stricken environment, the brand hoped to encourage audiences to engage with Kabaddi by leveraging ShareChat Network's (ShareChat + Moj) creator ecosystem and large audience base that includes both - Bharat and Young India. Star Sports wanted to continue strengthening the community of sports enthusiasts and drive the league's scale to new heights by making it available to millions of fans.

Our Solution

Leveraging the unique capabilities of ShareChat and Moj apps, an approach was put together that allowed Star Sports to drive awareness and engagement around Pro Kabaddi League with its desired audiences despite the challenges of the pandemic. A designated category was created for Kabaddi on ShareChat’s home page. A premium-in app real-estate which helped drive higher user visibility and increased engagement around Kabaddi using content from the Pro Kabaddi League. Similarly, a creator-focused campaign strategy was put together to drive Pro Kabaddi League’s popularity among millennials and Gen Zs on the Moj app. The creator ecosystem was leveraged in a uniquely interactive manner that brought in a wave of user-generated content.


Watch Video

See How Other Brands Are Achieving Their Goals With ShareChat Ads

ss image

Nivea x Moj

Nivea generated 935 Crore views for #NiveaFreshBatchHunt, the branded IP amplification with Moj

ss image

Flipkart x Moj

Flipkart with its #UpgradeTohBantaHai campaign garnered 12.3 Crore views on Moj

How Can ShareChat Help?

With ShareChat Ads, you can expect higher engagement levels for targeted campaigns. The wealth of psychographic information provided by our AI-Powered platform offers unparalleled targeting capabilities. We ensure that your ads are made visible to your target audience, thereby, giving you the highest ROI (return on investment).

Industries We Serve


Follow Us

Why ShareChat Ads

How To Start Advertising

Ad Credits

Business Centre

Research and Insights

MasterClass Hub





Success Stories

ShareChat Ads Regulated & Prohibited Content Policy
Copyright © 2021 Mohalla Tech Private Limited.