Campaign Objective

KFC wanted to create awareness of its various deals and offerings - Wednesday Buckets and Popcorn Nachos. Keen on driving campaigns that engaged its customers effectively, KFC wanted to capture the growing demand for fast food among its core audiences.

About the Brand

KFC, is a multinational fast food chain headquartered in Louisville, Kentucky, United States of America. With a presence across 150+ countries, the brand is renowned for its “finger lickin' good” fried chicken and caters to a diverse customer base targeting almost all age groups. The brand has nearly 650 restaurant outlets in India alone.

Brand's Ask

To stand out in an otherwise highly cluttered market, KFC wanted to effectively promote and create awareness of its delectable product offerings. The brand also wanted to drive a unique reach of their campaigns to language-first audiences, and so, collaborated with ShareChat to drive its core objectives.

Our Solution

ShareChat TV was extended as a solution as it allowed the brand to connect with the desired target audience who are hooked to long-form video content on ShareChat. Thereby, enabling the brand to strategically amplify its campaign messaging through placements in creators’ videos on ShareChat TV. The brand’s Popcorn Nachos in-feed video ad campaign was displayed on ShareChat TV, featuring popular mainstream and regional celebrities - such as Karan Johar and Srinidhi Shetty.

Results

Brand Achievement

KFC’s Wednesday Offer in-feed video ad campaign successfully created ample buzz and gained maximum traction through ShareChat TV, thus helping KFC drive its core objectives.

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