Campaign Objective

In the quest to find out the most relevant method to reach local audiences in the remotest parts of the country, Amazon India decided to utilize ShareChat Ads platform to run multilingual campaigns.

About the Brand

The Amazon marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. Amazon seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to purchase online. To achieve this, customers are provided with a vast selection of products to choose from, low prices, fast and reliable delivery, and a trusted and convenient e-commerce experience.

Brand's Ask

Amazon wanted to create a buzz around their campaign, “Nayi Shuruwaat”. This campaign was a reinforcement of the brand’s mission to fulfill the needs of all its customers; urban cities and across all tiers.

Our Solution

Amazon leveraged ShareChat’s Native Click-to-Play Video ads to foster engagement with their audience and convert users into leads. Our Ads team experimented with a range of ad solutions to reach audiences across the platform. It was the Sponsored Content Ads and Roadblock Ads that stole the show. The impact of roadblock ads was massive, thus fulfilling the brand’s ask to leverage video marketing for easy penetration into the multilingual customer base.

Results

Brand Achievement

Amazon leveraged ShareChat Ads to foster engagement with their audience and convert users into leads. The ad engagement went beyond the brand expectations.The results of the campaign were phenomenal due to Amazon’s intentional empathetic approach to connect with their consumers. The video content was extremely informative and turned out to be the ideal brand recall for their audience.