Grow Your Audience With ShareChat Ads. Generate Engagement & Maximize Viewership.

With over 400 million active users on ShareChat and Moj, you can grow your Media and Entertainment brands at a faster pace by marketing to Bharat. Generate higher user engagement and maximize viewership for your shows.

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Tier 2 & Tier 3 Cities of Bharat - Ruling The OTT Video Streaming Platforms

Over the top (OTT) video platforms have found a vast majority of users from beyond the metros and are witnessing a steady increase in viewership from tier 2 and tier 3 cities of Bharat. 60% of users of OTT platforms today are from non-metros*1 and this growth rate is expected to reach 80% by 2022*2.

ShareChat & Moj- A Stronghold In The Growing Markets Of Tier II & Tier III Cities

ShareChat and Moj are India’s leading social media and short-video apps. We have a stronghold in the growing markets of Tier I, Tier II, and Tier III cities. We are uniquely positioned to target the users of Bharat since we have users from across metro cities, urban cities, and semi-urban and rural regions of India.
Bharat - Driving Regional Content Consumption In OTT

According to a report by KPMG, close to 45% of the content consumed on OTT platforms today is from the regional libraries. And thus, there is an ongoing trend among global OTT platforms to make more regional content to attract the audience of tier 2 and tier 3 sectors.

Connect With The Regional Audience Of Bharat With ShareChat Ads

ShareChat and Moj have a combined user base of 400 million from across India. 87% of our users are from tier 2 and tier 3 towns, who spend over 34 minutes a day on our platform. Target this audience with customised ad formats designed specifically for OTT platforms.

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Grow Your Business By Advertising Your Brand To Bharat.

Affordable smartphones and cheaper data plans have accelerated the regional language speakers from tier 2 and tier 3 cities to have a massive online presence. As a result, it is estimated that the OTT industry in India will be worth $15 billion by the year 2030, with a vast majority of viewership coming from the tier 2 and tier 3 sectors of Bharat.*3

Bharat Users Boost T20 Viewership for Disney+Hotstar

Disney+Hotstar reached out to ShareChat to target the cricket fans of Bharat during the T20 season of 2021. The campaign was launched pan India in multiple Indian languages and resulted in a massive 5% CTR in a single day.

MX Player Maximises Viewership For Their New Series

MX Player approached ShareChat to promote their new show, “Aashram”. The campaign was launched pan India for a duration of 1 month, generating a massive buzz among the ShareChat community. It resulted in 115 Mn+ views and 1.6 Lakh+ shares.

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Resources To Help Build Your Brand

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Sources:

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*1 Data Source: Times Of India

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*2 Data Source: RedSeer Consulting

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*3 Data Source: Business Insider

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