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Tier 2 & Tier 3 Cities of Bharat - Ruling The OTT Video Streaming Platforms
Over the top (OTT) video platforms have found a vast majority of users from beyond the metros and are witnessing a steady increase in viewership from tier 2 and tier 3 cities of Bharat. 60% of users of OTT platforms today are from non-metros*1 and this growth rate is expected to reach 80% by 2022*2.
ShareChat & Moj- A Stronghold In The Growing Markets Of Tier II & Tier III Cities
ShareChat and Moj are India’s leading social media and short-video apps. We have a stronghold in the growing markets of Tier I, Tier II, and Tier III cities. We are uniquely positioned to target the users of Bharat since we have users from across metro cities, urban cities, and semi-urban and rural regions of India.
Bharat - Driving Regional Content Consumption In OTT
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Sources:
*1 Data Source: Times Of India
*2 Data Source: RedSeer Consulting
*3 Data Source: Business Insider
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