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Social Media Advertising - The Most Preferred Format Among FMCG Brands Across India
Consumption of content in India has moved towards digital, and the FMCG industry has shown the strongest tilt towards digital videos and social media marketing*1. Be it big brands or niche names, FMCG brands have earned higher marketing returns with social media marketing.
ShareChat & Moj - India’s Leading Social Media Apps
The future of the internet is regional, and the main mission of ShareChat & Moj is to build an inclusive social space for the next billion internet users of India. Our Ads platform offers customised full-screen video ad formats, so FMCG and CPG across India can leverage the power of digital video marketing on India’s leading social media apps.
Bharat - Driving The Growth For FMCG and CPG Brands Across India
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Ad Formats Designed For FMCG and CPG Brands
Make use of ShareChat’s custom ad formats to target audiences across Bharat. Turn visitors into loyal customers and drive sales.
Native In-Feed Ads
Attract users with customised native in-feed ads to reach your target audience and to generate leads.
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Scale Your Business Growth By Bringing Your CPG Brand Online. Start Today.
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Resources To Help Build Your FMCG and CPG Brand
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Emami Navratna Hair Oil on Moj
Emami Navratna Hair Oil collaborated with Moj to tap into the 50 Mn+ strong creator community to drive engagement and to create fun-filled interactions among their core audiences. The result? 60% increase in the brand awareness, 36% increase in purchase intention and 95% respondents associated the ad with Navratna Hair Oil.
Success Stories Of FMCG and CPG Brands
India’s largest CPG brands are advertising on ShareChat to boost customer acquisition and to generate incremental sales.
“...Sharechat played a crucial role in building consumer engagement for the two new flavors of Kurkure. We received a tremendous response with over 5000 UGC. The Language feature of ShareChat helped Kurkure engage with the audience in their own native language, and thus drove a strong affinity for the brand.”
Avinash Choudhary
Senior Brand Manager, Kurkure
Sources:
*1Data Source- Statista Report, 2020
*2 Data Source- Unicommerce KEARNEY Report, 2020
*3 Data Source- India Brand Equity Foundation (ibef.org)
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