Promote Your Consumer Durables And Electronics Brand with ShareChat marketing.

Build brand love, boost direct responses, and enhance customer experience by advertising on ShareChat Ads. Over 325 Mn+ people use ShareChat and Moj each month. Understand their social networking and shopping behaviour to run insightful ad campaigns.

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Rural Bharat - Accelerating Online Sales Of Consumer Durables And Electronics

The sale of consumer electronics and appliances increased by 23.5% in the Q3 of 2021, as compared to the same period in the last fiscal year. The vast majority of this demand has been from the rural market, which is expected to grow further with rising disposable income, increased electrification of rural areas, and wide usability of online sales*1.

ShareChat & Moj- Fast Growing User Base from Across Bharat

ShareChat and Moj are India’s leading social media and short-video apps. We have over 40 crore active users from the growing markets of Tier I, Tier II, and Tier III cities. We are uniquely positioned to target the users of Bharat from across metro cities, urban cities, and semi-urban and rural regions of India.

Why Advertise Your Consumer Durables & Electronics Brand On ShareChat?

ShareChat is designed to cater to the users of Bharat - a rising section of India’s Digital Revolution Initiative, who are estimated to account to over 61% of the overall Indian internet user base by the end of 2021.

Bharat Spends Higher On Consumer Durables & Electronics

Mobile phones, computer accessories, computer devices, washing machines, D2H, and several other products are purchased at a much higher frequency among Bharat shoppers as compared to the urban population of India.

Bharat Shops Online

Mobile Phones, Non-Electronic devices, and Media are among the top bought online categories. Fashion, Home Furnishing & Décor, and Beauty & Grooming have a better purchase rate in Bharat as compared to India.

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Ad Formats Designed For Consumer Durables & Electronics Brands

Make use of ShareChat’s custom ad formats to target audiences across Bharat. Turn visitors into loyal customers and drive sales.

Carousel Ads

Carousel Ads are a call-to-action based product portfolio that showcases multiple images of your product in a single ad placement.

Grow Your Business By Advertising Your Consumer Durables & Electronics Products to Bharat.

The sale of consumer electronics and appliances in Q3 of FY21 increased by 23.5% as compared to the same year. The scope of growth among appliances like refrigerators and other consumer electronic goods in the rural market is expected to increase at a faster pace in the coming future as well.*2.

Millennials & Gen-Z of Bharat Create Unique Content To Drive Infinix Sales

Infinix reached out to ShareChat to target the youth of Bharat. The grand launch of Infinix Smartphone Plus commenced with Roadblock Ads, followed by native feed ads and branded hashtag campaigns, generating over 4.2 crore impressions and a CTR of 2.5%.

Bharat Users Drive Sales Of Realme 7 Series Phones

Realme approached ShareChat to create a buzz around the launch and sale of their brand new 7 series phone. The campaign was launched pan India in over 9 Indian languages, resulting in over 14 crore impressions and a CTR of 1.08%.

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Resources To Help Build Your Brand

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Success Stories Of Consumer Durables & Electronics Brands

India’s largest Mobile brands are advertising on ShareChat to boost customer acquisition and to generate incremental sales.

“...ShareChat delivered a top-notch plan for young audiences of Realme with speed and CPMs delivered. It will now become our go-to route for future campaigns. On the key days of any campaign, getting a high-frequency reach with cost efficiency is a game-changer. We're really happy to have found an additional platform to channel our effective impact campaign.”

Manish Rana

Lead Media Buying Specialist, Realme