The report dives into India’s festive season, showing how shopping, digital engagement, and trust are connected. Brands that tap into festive trends on popular platforms featuring language-first users and regional creators can capture attention and build loyalty in this vibrant market.
India's Festive Shopping Frenzy
India has a rich calendar of year-round celebrations, from local festivals to national holidays. This vibrant culture of festivity fuels excitement and anticipation, directly influencing shopping behaviour across the country.
Short form videos: A Daily Dose of Entertainment for All
Be it age, gender, or region, India's love for Short form videos transcends all boundaries.
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