From TV and radio to OTT platforms, the media and entertainment landscape has undergone a massive change. This change has been due to the inclusion of a new segment of the urban active internet users, referred to as Bharat, who display a clear preference for consuming content in Indic languages. Social media plays a significant role in Bharat as it ranks among the top six app categories that Bharat engages with. The media and entertainment industry can therefore benefit greatly by collaborating with social media players who are uniquely positioned to target just this demographic. To learn how ShareChat is the go-to-marketing strategy for the media and entertainment sector, download our factsheet.